It’s not about what you know, it’s—
I’ll stop there. You’ve heard this before, you know this already. “Tell me something I don’t know already, Jack.”
Okay, well riddle me this, you freelance writer you: Who is that “who” you’re supposed to know so well? And how well do you know them?
I don’t doubt you know a lot of lovely people. But as a freelance writer, are you interacting with the right people? Here are my thoughts on the three main groups you should interact with as a freelance writer.
1. Practitioners of your niche
Once you’ve found a niche, you need to stay connected with the people that work in that area or industry. If you write about real estate, connect with real estate agents. If you’re working in technology, find the developers or techies that create or use that technology.
2. Your clients’ audiences
While the practitioners of your niche are your audience, they have an audience of their own. There may be some intersect between your clients’ target audience and your own, but again maybe not.
At the tech company I write for, most of the consultants I work with have an analytics background. But there is a growing segment of our audience that is stronger on the web development side. As a result, I’ve had to expand my circle a bit to engage with that new audience and create content that meets their needs.
You should work closely with your clients to understand their audience. If a client can’t clearly describe who her target audience is, you may want to sit down with her (physically or virtually) and walk through creating a business summary to clarify who you’re writing to.
Remember, you’re not writing for your client. You’re writing for your client’s audience.
3. Other freelancers and entrepreneurs
One of the best ways I’ve found to get referrals is to work with other freelancers. I have one gentleman (a web developer) who maybe two or three times a year reaches out to me with potential writing projects. Pretty sweet right? Those jobs require no effort on my part to find—I just had to make the connection once.
Freelancers, entrepreneurs, solopreneurs, mompreneurs, side-hustlers, and the like need to stick together. As I’ve interacted with other freelance writers on social media, in forums and on Slack, I’ve felt a strong sense of community that has driven me forward.
I love that in our Writing Grid Slack channel we have people like Adrienne Jack who wishes everyone a happy Monday on the regular. It makes the week easier.
So dear freelance writers: please don’t isolate yourselves. When you interact with other freelance writers, you’ll feel better about where you’re at and ready to take on the next set of challenges.
What is the one thing that will send your freelance writing business over the tipping point?
Even though you may not employ anyone else as a freelance writer, people will still be your greatest asset. Make valuable connections and start seeing the benefits.
A good way to get started is to create a profile and post a listing on Writing Grid. By creating a listing, other freelancers and potential clients can engage with you and request services. Just one more place for people to meet you.
Also look into joining our community on Slack. Happy writing, writers!